ADAY are “slow fashion” US based clothing brand specialising in sustainable womens clothing. 

ADAY had a bespoke Shopify theme that was created by a previous agency. It since went on to be tampered with by several agencies, all using their own techniques to develop the theme.

The version of the theme that we inherited had since become unmanageable and not maintainable from a development perspective. Therefore we had no choice but to redevelop the theme from the ground up.

This provided a great opportunity for ADAY to redesign key pages to their website and gave us an opportunity to build a bespoke theme on the new 2.0 store. The new ADAY theme does not only offer more customisation, it is built on Shopifys new Dawn theme, which means it is fast, accessible and performs highly on Google Pagespeed Insights.

The new theme is due to launch before Black Friday, 2021. After launch we will be continuing with CRO to increase conversions and revenue.

It’s been a pleasure working with the ADAY team. They are very hands on and incredibly talented. We look forward to continuing our work with them in to 2022 and beyond.