Email marketing

Klaviyo email marketing for Shopify brands

Set up properly, then actually looked after. Not installed and forgotten.

Get a free auditSee pricing
20-30%
of revenue email should be doing
50+
brands helped since 2018
£650
a month to start, banded on revenue
Who this is for

For stores where email isn't pulling its weight.

Sound familiar?

You've got Klaviyo installed, but it's just sat there doing the basics, with no one looking at the data.
The designs are templated and low effort. Customers can tell.
Every campaign goes to the whole list, and engagement keeps dropping.
Klaviyo accounts for under 10% of revenue. It should be nearer 30%.

Not sure you're ready? Ask us and we'll tell you straight.

How it fits together

Email is one system, not five line items.

Each part only works if the one before it does.

001
Deliverability
Decides whether anything lands.
Authentication, list hygiene, sunset flows. Unglamorous, and it comes first.
002
Segmentation
Decides who it lands on.
Split by behaviour and value. It's usually the quickest win in the account.
003
Flows and campaigns
Do the selling.
Flows run without you. Campaigns run to your trading calendar.

Design and SMS sit across all three. How much of each you get depends on your plan.

How we work

We've got a system.

Week one

We audit what you have

Every flow, form and segment, plus a year of campaign data. You get it written down and ranked, and it's yours to keep either way.

Weeks two to four

We design and build

Flows first, because they earn while you sleep. Then forms, then the campaign calendar.

Every month after

We put it into action

Reviewing and tweaking as we go, with regular reporting. A short written note on what went out and what changed, not a dashboard link.

Proof

Here are three brands we've worked for.

"They make email marketing effortless. On-brand designs, smart flows, data-driven improvements. They feel like part of our own team."
Clark Warburton
Aztec Diamond
"We're a deliberately small team, so knowing they can deliver on-brand, high-converting campaigns with complete confidence is an enormous asset."
Scott Stevenson
Spiral UK
"A solid, reliable team to scale your business through email and SMS. I'd recommend them without hesitation."
Joshua Taylor
Social & Content Manager, Zero21 Brands
What it costs

Banded on your Shopify revenue.

That's what sets the workload. No setup fee.

Starter
Under £5k a month
£650
per month
+2 campaigns a month
+2 flows
+1 sign up form
+Design included
–No segmentation
–No SMS
–No reporting or integrations
Growth
£5k to £25k a month
£950
per month
+4 campaigns a month
+4 flows
+2 sign up forms
+Design included
+Segmentation
+SMS
–No reporting or integrations
Full
£25k a month and up
£1,500
per month
+Campaigns, uncapped
+Flows, uncapped
+Sign up forms, uncapped
+Design included
+Segmentation
+SMS
+Reporting and integrations

Three month minimum. Klaviyo's own licence is separate and billed by them.

Questions

What everyone asks first.

How much of our revenue should email be?

20 to 30% for most Shopify brands. If you're under 10%, the gap is flows, not campaigns.

Which flows do you build?

Welcome, abandoned cart, abandoned checkout, browse abandonment, post purchase, winback. Replenishment where the product suits it.

How long until we see anything?

Flows earn within a fortnight. Campaigns take two to three months to read properly.

Do you write the emails?

We do. Copy, design, build. You approve before anything sends. If you've got a writer in house, we'll work to their copy and charge less.

We are on Mailchimp. Can you move us?

Yes, and it's free in month one. Takes about a week. Your list, consent records and engagement history all come across.

Who does the work?

A named person on our Manchester team. You'll know who they are and you'll talk to them directly. Nothing offshored, nothing white labelled.